The Halfway Point
Alright people I am going to open up and be personal here for a minute…. I am officially at the halfway point for my 2015 wedding season. This being my 2nd year as a full-time photographer and 1st wedding season where I was available for all the peak summer months. Last year I didn’t take any weddings for May, June and July due to being pregnant with Mia and really needed to take some maternity leave afterwards for recovery. For 2015 I gave myself a goal of 15 weddings and to be on the first page of Google for “Tacoma Wedding Photographer” and book weddings and portraiture jobs from a google search. I achieved both goals by this late spring, after working my butt off on SEO (Search Engine Optimization) this past winter I reached that goal of the first page of google by April and booked my first wedding off Google in May and booked my 15th wedding in June.
Something I have learned this year is that being a small business owner is to have working day and non working days or my life would be always in front of the computer! So I designated Monday’s & Tuesday’s for working in the office (added a few extra days in there during the summer). I also have learned that nothing in this field is guaranteed especially my paycheck. Coming from having a day job 9-5 Monday through Friday job where I would get a paycheck every 2 weeks to I may not make any thing this month or I just made as much as I would working 3 months at my desk job in a month was the hardest part of this job. There were definitely a few times this winter/spring that I almost threw in the towel and looked for a day job because I wasn’t sure if I could make it and help provide for our family. But every time I did that I would end up booking a weddings or a few portrait gigs and it was like the universe was saying to me; “Jenny you were meant to do this, you went to college for photography, you spent 6 years after college working day jobs and not focusing on what you really wanted to do. Stop looking for a day job and focus on photography, the business will come you will see.” And sure enough the universe was right. I very quickly surpassed my goal of 15 and now have reached 20.
In between these amazing couples that have trusted me to document their special days I have also gotten to assist with some amazing photographers too. To fill up my summer weekends with work I also work as an assistant for any photographer who are needing a second photographer on their own weddings. I mainly worked with Casey of Phreckle Face Photography and Lindsey Denman Photography both ladies are amazing to work with and I have learned so much from both of them along with a friendship too.
As we head into fall this is where I become very busy with 3 elopement & 6 weddings with 2 of those being destination weddings. I am very excited for my first destination weddings and all with in a week of one another. First at the end of September I will be heading to Napa, California for my first wedding in wine country. Then a very short week later I head to Flathead Lake to document a very close family friends wedding at The Barn at Finley Point. I also will be taking a mini vacation to Glacier National Park between that wedding which I am so excited for and very much-needed.
I am also getting ready for 2016 I have already booked 2 weddings for next year and just updated my pricing too. I am so excited for the future, I still haven’t figured out my goals yet for 2016 but I hope to soon. I have a few things brewing including my branding and the look I am planning on taking Jenny Storment Photography in the next few years. I hope to continue to do weddings but also move into more portraiture including newborns and kids. I can’t wait to see what is in store for me and my business until then I am just enjoying this crazy ride and truly what I get to do on a daily basis.