A couple of months ago I worked with a wonderful brander named Lauren Carns on redoing my brand & logo for Jenny Storment Photography. When I got married in September 2011 I changed my business name and launched my new name with a new logo something that I had never had before. But since I was really serious about growing my business in the upcoming years I felt it was needed. So I paid a graphic designer and got my logo everyone has knowns so far. Well as my company grew and my style did too, I started to feel in 2015 that my logo and branding really didn’t fit with my style of photography. It was great for getting started but it wasn’t where I wanted my company to continue to look like. So in March I started the process of getting my new look which I am super excited about.
Last year at Blink I came up the the words that I felt really represented my business (Classic, timeless, romantic & fun). I started to realize that my goal for my end product I gave to my clients was very classic & timeless photos. I wanted to give them something that you could look at and not really know when it was taken. And that is something I feel like I give to my couples & clients on any job I do and I really wanted my website & logo to reflect that. So as many of you know in December of 2014 I launched my current website platform & design. It has been wonderful and the designer I hired was amazing and I highly recommend her to anyone I know but part of this new branding was a new website design too. I ended up going with a pre-made template instead of a custom design this time but I did a ton of research & brainstorming before deciding on what my website looks like now. I ended up customizing it to look exactly how I wanted it to look but it gave me a great foundation to start with and stick too.
My end goal was to have a website that was super clean, white, black & gray for the main colors to let my photos really stand out. I really feel this website is super user friendly, very simple, allowing the work to speak for itself.
My new logo I really love even though I have to admit I was a littler nervous just because my old one is so much part of me. But again as I said earlier it really fitting in my end product I am delivering to my clients. I told Laura I really wanted to include “est 2011” this really was my only request beside making sure it was clean and simple and doing 2007 just felt like a lie since from 2007-2011 I was Jenny Billington Photography. I am so excited for this new chapter of my business and I really feel this fits me and my style at this point in my career. I am sure as I grow an artist my style and look will change again but until then this is perfect for Jenny Storment Photography!